BODIL HAREIDE FOR WHITE CLAW

Our gorgeous model Bodil stars in White Claw’s Winter campaign, produced by We Are Girl and Bear, it feels like it’s been caught in real time.

Shot as if recorded through a doorbell camera, the campaign captures those perfectly imperfect moments: friends arriving unannounced, smiling into the lens, letting themselves in from the cold. It’s intimate, spontaneous, and refreshingly real.

It’s a reminder that winter is about open doors and open invites — about friendship, familiarity, and the joy of people coming over just as they are. Bodil brings warmth and ease to every frame, making the ordinary feel special.

Because sometimes, the best stories start right at the doorstep.

PRODUCER: Selena Cunningham

PRODUCTION MANAGER: Abi Cobley

PRODUCTION ASSISTANT: Felix Borer