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FIONA MCDONALD FOR HMD GLOBAL
May 14, 2025
MS Represents model Fiona McDonald takes centre stage in HMD Global's latest stills campaign — a powerful visual narrative that highlights the vital importance of keeping the younger generation safe in the digital world.
In an era where technology is ever-present and online interactions begin at an increasingly young age, this campaign sends a timely and important message. Fiona McDonald brings both warmth and strength to the visuals, perfectly capturing the campaign’s balance of care, awareness, and responsibility.
With her poised presence and relatable energy, Fiona helps shine a light on the crucial conversations we need to be having about online safety — especially for children and teens navigating today’s hyper-connected landscape. Through compelling imagery and thoughtful storytelling, the campaign champions a more conscious, protected, and empowering online experience for the next generation.
